Creating a digital email package can be a great way to sell art to collectors online. By packaging your art in a way that is visually appealing and easy to access, you can increase your chances of making a sale. In this blog post, we'll explore some tips and best practices for creating a digital email package to sell art to collectors.
Collect all necessary materials
Before you start creating your digital email package, you'll need to gather all the necessary materials. This includes high-quality images of your art, a detailed description of each piece, and pricing information. You may also want to include a short bio or artist statement to give collectors a sense of who you are and what inspires your work.
Choose a format
There are several formats you can choose for your digital email package, such as PDF, PowerPoint, or Google Slides. Choose a format that is easy to navigate and visually appealing. Make sure your images are high-resolution and can be enlarged without losing quality. You may also want to consider including links to your website or social media pages where collectors can view more of your work.
Create a cover page
Create a cover page that showcases your artwork and includes your name and contact information. This will give collectors a sense of what they can expect from your email package and make it easy for them to get in touch with you if they have any questions or are interested in purchasing your art.
Organize your art
Organize your art in a way that makes sense for your style and medium. You may want to group your art by series, style, or size. Be sure to include a detailed description of each piece, including the medium, dimensions, and any relevant details about the inspiration or process behind the work.
Offer exclusive promotions
To entice collectors to purchase your art, consider offering exclusive promotions that are only available to those who receive your email package. This could be a discount code, a free print with purchase, or a personalized note. This will make collectors feel special and increase the likelihood of them making a purchase.
Make it easy to purchase
Make it easy for collectors to purchase your art by including a call-to-action button that takes them to a landing page where they can buy the piece. Make sure the process is simple and easy to navigate, and provide clear instructions on how to complete the purchase.
Follow up
After sending your digital email package, be sure to follow up with collectors who have expressed interest in your work. Send a personalized email thanking them for their interest and offering to answer any questions they may have. This will show collectors that you are invested in their interest and make it more likely for them to purchase your art.
In conclusion, creating a digital email package can be a powerful way to sell art to collectors online. By collecting all necessary materials, choosing a format, creating a cover page, organizing your art, offering exclusive promotions, making it easy to purchase, and following up, you can create a compelling email package that showcases your art and increases your chances of making a sale.