Cold calling galleries can be a strategy for artists seeking representation, but it is generally not the most effective or efficient approach. Here are some things to consider before cold calling galleries:
Research galleries: Before reaching out to any galleries, research their artists, style, and exhibition history to determine if your work is a good fit. This can save you time and increase your chances of success.
Build relationships: Building relationships with gallery owners and staff can increase your chances of being noticed and considered for representation. Attend gallery openings and events, introduce yourself, and make a good impression.
Network: Use your existing networks, such as art schools, art communities, or social media, to connect with people who may be able to introduce you to gallery owners or other art professionals.
Submit your work: Many galleries accept submissions from artists. Follow their submission guidelines carefully and make sure your work is presented in a professional and polished manner.
Be patient: Getting gallery representation can be a lengthy process, and it may take time for a gallery to review your work or decide if they want to represent you. Don't get discouraged if you don't hear back immediately.
Consider other options: Gallery representation is not the only way to exhibit and sell your work. Consider other options such as art fairs, online galleries, or self-promotion to build your career and get your work seen by a wider audience.
In summary, while cold calling galleries can be an option for artists seeking representation, it is generally more effective to build relationships and network within the art community, and to submit your work through the appropriate channels. Be patient and persistent, and consider other options for exhibiting and selling your work.