Selling on online marketplaces can be a convenient way to reach a large audience, but it may also have some potential drawbacks that could hurt your art career. Here are a few reasons why:
Lower perceived value: Selling your artwork on online marketplaces like Etsy, eBay, or Amazon can sometimes make it seem more like a commodity than a unique work of art. Buyers may perceive your work as less valuable if they can easily find similar pieces from other sellers at a lower price.
Oversaturation of the market: Online marketplaces can be crowded with a wide range of sellers and products, making it more difficult for your artwork to stand out and gain visibility.
Less control over branding: When you sell your work on online marketplaces, you are essentially competing with other sellers on the same platform. This can make it more difficult to establish a unique brand identity and showcase your work in a way that stands out from others.
Limited opportunities for engagement: Online marketplaces can be a transactional environment, which means there may be fewer opportunities to engage with buyers, establish relationships, and build a loyal following.
Fees and commissions: Online marketplaces often charge fees and commissions on sales, which can cut into your profits and make it more difficult to earn a sustainable income from your artwork.
While selling on online marketplaces can be a convenient way to reach a large audience, it is important to consider the potential drawbacks and weigh the benefits against the costs. It is also important to explore other avenues for promoting and selling your artwork, such as working with galleries, art consultants, or building your own online presence through a personal website or social media platforms. By diversifying your approach, you can increase your chances of success and establish a sustainable career as an artist.